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Politics & Current Affairs

Army recruiting 'snowflakes': What do you think?

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richard-cruden
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The Army has unveiled its latest recruitment campaign - with posters targeting"snowflakes","millennials" and"selfie addicts". But how does it compare with previous recruitment drives?

The new designs, which will feature on billboards around the UK, aim to"look beyond the stereotypes" and highlight the potential in young people, including qualities such as confidence, focus and drive.

The posters are part of the Army's This is Belonging campaign, which includes TV adverts featuring young people who feel undervalued in their jobs.https://www.bbc.com/news/uk-46747862
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richard-cruden
richard-cruden followed this discussion
Host
This campaign gives strong impression. I like the idea of targeting millennials. They could really be a big contribution to the Army.
3 mths
Host
Do you like the term"Snowflakes"? And what do you think about this campaign?
3 mths
jeevan-k
jeevan-k followed this discussion
Host
I really hate the term snowflake, it allows people to dismiss those who disagree with them without facts.
3 mths
10 more people followed this discussion
Host
I really hate the term snowflake, it allows people to dismiss those who disagree with them without facts.
Just what a snow flake would say!
3 mths
bw-lbwslmohamed.razХафиди.Тимимуни
bw-lbwsl, mohamed.raz, Хафиди.Тимимуни and 7 other people started following this discussion
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Just what a snow flake would say!
Well done on proving his point.
3 mths
10 more people followed this discussion
Host
I really hate the term snowflake, it allows people to dismiss those who disagree with them without facts.
Why must everything have “facts” beliefs and feelings can’t be explained by facts!
3 mths
Host
Why must everything have “facts” beliefs and feelings can’t be explained by facts!
It's what snowflake actually means...the inability of someone to handle facts or a different opinion. Definitely a bigger thing today than say...20 years ago.
3 mths
Host
I can't believe the British Army are actually using it.
3 mths
More than 50 people have joined this discussion.
Host
I can't believe the British Army are actually using it.
Oh dear...how passive aggressive!
3 mths
Host
I believe the term snowflake is a reference to those who believe they are perfectly unique and special.
The reality being is that they are just normal people and need to stop being offended by every perceived slight.
3 mths
Host
Well I've never seen God, but people still believe.
3 mths
Host
Snowflake refers to somebody thinking they are unique and special, mostly it's an insult to the self centered millennials. It's now however become a term to describe people who are delicate around certain subjects.
3 mths